Heating up the summer, St. Petersburg, FL rapper Project Youngin unveils a new single and music video titled “Love Don’t Love Nobody” today off his forthcoming mixtape Letter From The Projects.
The track illuminates the power of his magnetic and melodic flow. Backed by trap piano and sparse beats, he leans into confessional verses before carrying the heartbreaking hook, “A broken heart cause more pain than a broken bone that’s solid…gotta watch who you love cause love don’t love nobody, I promise.” In the accompanying visual, he feverishly scrawls his thoughts and vivid emotions in a notebook, tossing aside the pages overlooking a roaring thunderstorm. It reflects the power and pain of the song.
The single arrives on the heels of his fan favorite track “Private.” The music video is nearing half-a-million video views. Meanwhile, his most recent project, Bigger Blessings, has posted up millions of streams and continues to gain traction highlighted by “Doormat” [feat. Pooh Shiesty] and “Bodies” [feat. Hotboii].
Project Youngin is elevated to the same stage as so many modern rap greats —now his labelmates. He’s thrilled to be here, but he’ll never assume his work is done. With the ability to turn sensitive feelings into moving melodies and craft bitter, bristling bars —often on the same tracks, Project Youngin is ready to take the throne among hip-hop’s elite.